Last updated: 20 June 2026
Overview
This Intellectual Property Policy explains the ownership and permitted use of content, designs, photographs, artwork and other materials used by or created by Worth Keeping.
By placing an order with Worth Keeping, you agree to the terms set out in this policy.
Customer-Provided Content
Customers may upload photographs, artwork, logos, illustrations, graphics, text and other materials as part of the personalisation process.
You confirm that:
- You own the content, or
- You have obtained all necessary permissions to use the content
You are solely responsible for ensuring that any uploaded content does not infringe the intellectual property rights, privacy rights or other legal rights of any third party.
Worth Keeping accepts no liability for customer-supplied content that infringes the rights of others.
Licence Granted to Worth Keeping
By submitting photographs, artwork, logos, designs or other content to Worth Keeping, you grant Worth Keeping a non-exclusive, royalty-free licence to:
- Use the content to fulfil your order
- Modify the content where necessary for production purposes
- Photograph, display and reproduce the completed product
- Use the completed product and associated content in marketing, advertising, social media, website content, product listings and promotional materials
You retain ownership of your original content.
Customer Artwork Ownership
Where you provide original artwork, photographs or designs, ownership of that original content remains with you.
Submitting content to Worth Keeping does not transfer ownership of that content to us.
However, you grant us the rights described in this policy for production and marketing purposes.
Worth Keeping Designs
All original designs created by Worth Keeping remain the intellectual property of Worth Keeping unless explicitly agreed otherwise in writing.
This includes, but is not limited to:
- Artwork
- Illustrations
- Layouts
- Product designs
- Design concepts
- Typography treatments
- Product templates
- Marketing graphics
- Website content
- Logos
- Branding elements
The purchase of a product does not transfer ownership of any underlying design.
Permitted Use of Worth Keeping Designs
Unless expressly agreed otherwise in writing, products and designs created by Worth Keeping are licensed for personal, non-commercial use only.
Customers may:
- Display purchased products
- Gift purchased products
- Share photographs of purchased products for personal use
Customers may not:
- Reproduce the design for commercial purposes
- Sell copies of the design
- Create derivative works for commercial purposes
- Modify the design for resale or commercial exploitation
- Use the design as part of a business, brand or product offering
- License or transfer the design to another party
Commercial Use
Any commercial use of a Worth Keeping design requires prior written permission.
Requests for commercial licensing should be submitted through our Contact Us page.
Copyright Infringement
Worth Keeping respects the intellectual property rights of others.
We reserve the right to refuse, cancel or remove any order that we reasonably believe may:
- Infringe copyright
- Infringe trademarks
- Infringe design rights
- Infringe other intellectual property rights
- Breach licensing agreements
Examples may include unauthorised use of:
- Film characters
- Television characters
- Sports team logos
- Brand logos
- Music-related artwork
- Copyrighted illustrations
- Protected commercial designs
Any refund issued in relation to a refused order shall be at our sole discretion where work has already commenced.
AI-Generated Content
Worth Keeping may accept AI-generated artwork provided by customers.
Customers remain responsible for ensuring that they have the necessary rights and permissions to use any AI-generated content submitted to us.
The same terms set out in this policy apply to AI-generated content as to any other customer-supplied artwork.
Product Photography and Marketing
Worth Keeping may photograph, record, display and publish completed products for promotional and marketing purposes.
This may include use on:
- Our website
- Social media platforms
- Online marketplaces
- Advertising campaigns
- Printed marketing materials
- Email marketing
Where reasonably possible, we will avoid displaying sensitive personal information.
Reporting Intellectual Property Concerns
If you believe that content used by Worth Keeping infringes your intellectual property rights, please contact us through our Contact Us page with:
- Your name and contact details
- A description of the intellectual property concerned
- Evidence of ownership
- Details of the alleged infringement
We will review all legitimate concerns promptly.